From Tampa to Miami to Jacksonville — Florida operators face hurricane-season demand spikes, year-round HVAC and pest pressure, and one of the most competitive Map Pack markets in the country.
Florida is a year-round home services market with two distinct peaks: hurricane season (roofing, tree, water damage) and summer humidity (HVAC, pest control). Pest control runs heavy year-round. Roofing dominates post-storm. Google Ads CPCs are among the highest in the country during storm response — and so is the ROAS.
Every campaign tuned to Florida's competitive landscape and seasonality.
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